The Vinexposium group’s commitment to Asia is re?ected in the trust shown by the wine and spirits industry in the Vinexpo brand. The industry will gather in Hong Kong from 28 to 30 May to strategically tap into the opportunities afforded by markets in Asia.

Vinexpo Asia, the flagship international wine and spirits trade exhibition in Asia, will take place from 28 to 30 May 2024 at the Hong Kong Convention and Exhibition Center (HKCEC).

The annual event organised by the Vinexposium group was held in Singapore in 2023, and will be alternating between the two countries moving forward. The tradeshow was first held in Hong Kong 26 years ago.

Rodolphe Lameyse, CEO of the Vinexposium group notes : “Building on Vinexpo Asia’s proven success in Singapore in 2023, Vinexposium continues to play a central part in the economic growth and vitality of the wine and spirits industry in Asia, consistently raising industry standards and promoting an environment conducive to trade and investments”.

Vinexpo Asia plays a vital role from an economic perspective and represents a major platform for commercial transactions, fostering partnerships between producers, distributors and buyers. This concentration of key stakeholders has a direct impact on boosting economic relationships within the wine and spirits industry.

While Vinexpo Asia has a strong focus on China, it also caters to many key import markets in Asia, including Taiwan, Vietnam, Thailand, Japan, South Korea, Singapore, Malaysia, the Philippines and Indonesia and others.

Vinexpo Asia 2024  is expected to attract 40 exhibitor countries, including Australia and China (among the top 5). The others include France, Italy, Spain, Portugal, Germany, Switzerland, Chile, Argentina, South Africa, New Zealand and the United States.

About 1,300 producers, including 60% international and 40% French will gather for three days of business meetings and networking.

The WOW (Welcome to the Organic World) area will be earmarked for organic and biodynamic wines, which are increasingly gaining traction in Asia.

The range of spirits and craft companies will be equally divided between international and French exhibitors, with 12 countries registered to attend. Vinexpo Asia will  also explore whisky, mezcal, rum, sake, baijiu and non-alcoholic drinks.

The highly anticipated event is expected to draw 10,000 trade visitors – half of whom are importers and half wholesalers, distributors, wine merchants, retailers, hoteliers and restaurateurs.

Vinexpo Asia will also be providing participants with a unique experience through a choice of over 50 premium sessions featuring in the Vinexpo Academy programme, whilst at the same time maximising the return on investment in terms of business relations.

On 27 May, the day before Vinexpo Asia, the B+D Grand Tasting will take place at the HKCEC. The tasting is hosted by Bettane+Desseauve in conjunction with Vinexposium and is designed for both the trade and consumers. Over 1,000 participants will be given the opportunity to meet nearly 70 producers from across the globe. Concurrently with this, a series of six masterclasses will complement the Grand Tasting experience, allowing visitors to discover prestige wines alongside their makers.