With the Spring Festival holiday and Lantern Festival just passed, many wine sellers discover that this period has been the boom season of low-end wine at the price level of more-or-less 100 Yuan per bottle.

The man in charge at an imported wine shop in Jinan says that the situation of this year is different from that of the others, with the most popular sales of wine at the price ranging around 100 Yuan per bottle. The sales person of another wine shop tells the semilar story. They both attribute such change to the transformation of wine consumer clusters.

Beyond that, as many wine sellers have discovered, consumers become more rational than before, for their tasting skills and knowledge about wine have been improved.

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